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A Taxing Battle:
A major
coalition of local
business owners formed
to defeat a tax measure
proposed in Philadelphia
City Council on two
separate occasions that
would have seriously
hindered their ability
to operate in a
cost-effective manner.
The coalition looked to
Ceisler Jubelirer to not
only recruit members,
but also to help them
raise awareness around
the issue, mobilize on
the grassroots level and
defeat the measure.
Ceisler Jubelirer
enlisted the help of
third-party supporters
(including employees,
merchants and residents)
who spoke out against
the tax and penned
opinion editorials that
appeared in The Metro
and Philadelphia
Inquirer. Additionally,
study results showing
the detriments of the
tax on businesses,
restaurants and
residents were provided
to Council members and
media, resulting in a
swift defeat of the
measure.
Brewing
Community Support:
A major
Philadelphia developer
needed to generate
community support and
acceptance of a new
project they were
planning for a
struggling area of the
City. Ceisler Jubelirer
assisted with community
relations and media
management, resulting in
a development that is
considered an exemplar
of the Mayor’s
Neighborhood
Transformation
Initiative.
Stride
For A Statement:
A former
Sudanese slave desired
to draw attention to the
violence occurring in
his homeland by walking
with supporters from New
York to Washington, D.C.
His mission was to spur
the United States to
publicly condemn the
brutality taking place
there. In an effort to
educate the public about
his actions, Ceisler
Jubelirer conducted a
multi-layered media
outreach strategy timed
to coincide with the
activist’s arrival in
Philadelphia. The
result was major
television and radio
coverage in the
Philadelphia media
market, as well as
Associated Press
coverage that appeared
throughout the state.
Enlivening The Enabled:
A
national non profit
based in Tampa, Florida
desired to hold a
successful “community
connection” event in
Philadelphia in order to
further its goal of
helping disabled
Americans find jobs and
live independently. The
group tasked Ceisler
Jubelirer to target
Philadelphia’s disabled
community with its
message and seek out
community leaders who
could further the
cause. The event was a
huge success in
attendance and media
coverage, headlined by a
state legislator,
multiple city officials
and a national recording
star with coverage in
print, radio and
television outlets.
Solutions
For Science:
A team of
scientists at a
prominent university in
Pennsylvania made a
series of significant
genealogical discoveries
and needed assistance in
releasing their findings
to the greater public on
two separate occasions.
Ceisler Jubelirer
organized press
conferences, which
included interactive
teleconference
capability, for
reporters nationally and
internationally to
listen to the
announcements in real
time and ask questions.
National coverage
appeared in major market
publications such as The
Los Angeles Times and
Science Magazine.
Associated Press
coverage also appeared
in USA Today, The
Washington Post, Forbes
and Newsweek.
Speaking
Up and Reaching Out:
When an
international Fortune
500 company representing
many of the world’s
best-known brands wanted
to heighten awareness
about its commitment to
corporate and social
responsibility, Ceisler
Jubelirer coordinated
community outreach
through a statewide
executive speaker’s
bureau. Ceisler
Jubelirer secured
high-profile speaking
opportunities in markets
from Altoona to
Allentown and
Philadelphia to
Pittsburgh, engaging key
community, opinion and
business leaders in a
dialogue with top
company executives. The
exchange helped spread
the message about the
company’s efforts to be
a responsible corporate
citizen and its support
for a wide range of
social initiatives, as
well as gain valuable
feedback from attendees.
Going
Green:
A
national environmental
organization aims to
encourage support for
and raise awareness
about national
environmental programs
and issues among key
members of Congress and
opinion leaders. To that
end, Ceisler Jubelirer
employs coalition
building and media
strategies to increase
public and legislative
consciousness about the
importance of
establishing responsible
environmental policies
in the Commonwealth and
on a national scale.
Topics have included
global warming,
Superfund toxic
cleanups, endangered
species and chemical
security to name just a
few. From organizing
press conferences to
uniting activists and
educating citizens,
Ceisler Jubelirer helps
to spread important
environmental messages
through a diversity of
media outlets across
Pennsylvania.
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